Can Translation Evolve? Translation Errors of Chinese-to-English Tourism Promotional Materials from Eco-Translatology Perspectives

Chinese tourism has been revised since the Covid-19 quarantine policy was abolished. Tourism institutions are going to continue attract inbound and international tourists by using promotional materials. commonly seems like an intercultural communication process. Therefore, translating materials into English with good quality should be highlighted, such as leaflets, brochures, websites, etc. However, while discourse in industry developed for many years, previous studies indicated that some translations of fail achieve very efficacy, or worse, leave a negative impression on tourists. This paper aims focus analyzing translation errors improve them from Eco-translatology perspective, namely Three-dimensional Transformation. Finally, findings argue essential reason is ascribed lack persuasive skills non-consideration Anglophone tourists’ characteristics.